VGM international annual wholesale product catalogues
VGM International (now part of Albi) is a wholesaler and importer of high quality kitchenware with over fifteen niche brands from Europe, the UK and the USA. The 200 page annual wholesale product catalogue represents almost 1000 products across 15 brands, and has two functions:
1. An eye-catching marketing tool aimed at kitchenware retailers, enticing them by the brand stories as well as informing them of the features and functionality of the individual products.
2. An accurate and user-friendly sales tool for the sales reps - their “Bible” of product information, complete with product barcodes for efficient on-site ordering.
Six years ago I conceptualised the design for maximum visual impact as well as ease-of-use for both customers
and sales reps, making it an invaluable sales tool for the company. Each subsequent year I refreshed and updated the design concept; style and direct photoshoots for new and impactful imagery as necessary; as well as meticulously design the catalogue with the utmost attention to detail.
and sales reps, making it an invaluable sales tool for the company. Each subsequent year I refreshed and updated the design concept; style and direct photoshoots for new and impactful imagery as necessary; as well as meticulously design the catalogue with the utmost attention to detail.
