Savannah Kitchenware brand - Creative Direction + branding + packaging design
For seven years I was responsible for managing the creative direction of this award-winning brand, right from it’s very first product. There are now over 170 products in the Savannah range, which are sold in retail stores across Australia.
From the initial Savannah logo design and branding concept, I designed a range of packaging solutions which maintain the integrity of the classic and sophisticated Savannah branding, yet are visually unique for each individual product or product range.
The Savannah brand is now instantly recognisable by its product packaging. The brand has grown in size and reputation, and is now being ranged by major Australian retailers. Apart from the high quality of the products themselves, retailers have often commented that their buying decisions were influenced by the packaging, which not only looks appealing to customers, but is also practical and informative.
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